A brief note about myself
My research streams are (1) in consumer behavior, psychology, and neuroscience: emotion induction and decision-making, individual and cultural differences in risk and uncertainty, individual and cultural differences in product and service perception, and brand relationships, as well as (2) in marketing strategy: the link between customer relationship management and firm performance and the commoditization of products and industries. My research can best be characterized as a systematic attempt to integrate theories drawn from marketing and consumer behavior and other sciences such as economics, psychology, and neuroscience with state-of-the-art, rigorous methodology and empirical data sets to address managerially relevant issues. However, this does not require that each paper addresses managerially relevant issues, as some papers are intended to provide the theoretical or methodological foundation for subsequent papers that are more focused on managerial issues.
My research has been published or is forthcoming in the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, the Journal of International Marketing, the Journal of Service Research, and the Journal of Economic Psychology, among other journal outlets.
I hold a B.Sc. in Business Administration from Universitaet Passau (2001) and a M.Sc. in Management from HHL – Leipzig Graduate School of Management (2003). At Technische Universitaet Bergakademie Freiberg, I received a Ph.D. in Marketing (2005) based on a dissertation about cultural value influences on investor behavior. Further, I completed postdoctoral training at Stanford University (2008) and received the venia legendi (Habilitation) in Business Administration at Technische Universitaet Bergakademie Freiberg (2009).
Currently, I continue my research at the Brain & Creativity Institute at the
University of Southern California. I am also pursuing a Ph.D. in Psychology, specializing in brain and cognitive sciences (advisor: Antoine Bechara).
I have taught consumer behavior and marketing courses at Stanford University,
TUM Business School of Technische Universitaet Muenchen, EGADE Business School of Tecnologico de Monterrey, and Technische Universitaet Bergakademie Freiberg.
Further, I had the opportunity to work with organizations such as Audi, Daimler, Linde, Marriott, Porsche, and Volkswagen, among others.
Currently, I co-edit two scholarly, peer-reviewed journals, the Journal of Neuroscience, Psychology, and Economics (an APA journal) and NeuroPsychoEconomics.
Academic education at a glance
Ph.D. in Psychology, USC (expected)
Venia legendi (Habilitation) in Business Administration, TU Freiberg (2009)
Postdoctoral Fellowship in Psychology, Stanford University (2008)
Ph.D. in Marketing, TU Freiberg (2005)
M.Sc. in Management, HHL (2003)
B.Sc. in Business Administration, Universitaet Passau (2001)
Curriculum vitae & publications
> Download CV and list of English publications here
> Download list of German publications here
Selected pulications
2010
Reimann, M. and Bechara, A. (2010), The somatic marker framework as a neuroscientific theory of decision-making: Review, conceptual comparisons, and future neuroeconomic research, Journal of Economic Psychology, forthcoming.
Reimann, M., Schilke, O., and Thomas, J. (2010), Toward an understanding of industry commoditization: Its nature and role in marketing competition, International Journal of Research in Marketing, forthcoming. PDF
Reimann, M., Schilke, O., and Thomas, J. (2010), Customer relationship management and firm performance: The mediating role of business strategy, Journal of the Academy of Marketing Science, forthcoming. PDF
2009
Schilke, O., Reimann, M., and Thomas, J. (2009), When does standardization of international marketing strategy matter to firm performance?, Journal of International Marketing, 17(4), 24-46. Full Paper PDF Executive Summary PDF
Reimann, M. and Aron, A. (2009), Self-Expansion Motivation and Inclusion of Close Brands in Self: Towards a Theory of Brand Relationships, in: Priester, J., MacInnis, D., and Park, C.W. (eds.): Handbook of Brand Relationships., M.E. Sharpe, 65-81. PDF
Homburg, C., Schilke, O., and Reimann, M. (2009), Triangulation von Umfragedaten in der Marketing- und Managementforschung: Inhaltsanalyse und Anwendungshinweise (Triangulation of survey data in marketing and management research: content analysis and recommendations for future research), Die Betriebswirtschaft (DBW), 69(2), 175-195. PDF
Hult, G.T.M., Reimann, M., and Schilke, O. (2009), Worldwide Faculty Perceptions of Marketing Journals: Rankings, Trends, Comparisons, and Segmentations, global edge business review, 3(3), 1-10. PDF
2008
Reimann, M., Aholt, A., Neuhaus, C., Schilke, O., Teichert, T., and Weber, B. (2008), Neuroscience in Marketing and Consumer Research: Using Functional Magnetic Resonance Imaging, in: McGill, A. L. and Shavitt, S. (eds.), Advances in Consumer Research, XXXVI. PDF
Reimann, M., Lünemann, U., and Chase, R. B. (2008), Uncertainty Avoidance as a Moderator of the Relationship Between Perceived Service Quality and Customer Satisfaction, Journal of Service Research, 11(1), 63-73. PDF
2007
Schilke, O. and Reimann, M. (2007), Neuroökonomie – Entwicklungslinien, Methoden und betriebswirtschaftliche Anwendungsfelder (Neuroeconomics – Development of the field, methods, and application in business research), Journal für Betriebswirtschaft, 57(3-4), 247-262. PDF
LinkedIn: http://www.linkedin.com/in/martinreimann
XING: https://www.xing.com/profile/Martin_Reimann7
FACEBOOK: http://www.facebook.com/people/Martin_Reimann/1320438696
Wikipedia en: http://en.wikipedia.org/wiki/Martin_Reimann
Wikipedia de: http://de.wikipedia.org/wiki/Martin_Reimann
Neurotree: http://neurotree.org/neurotree/peopleinfo.php?pid=22983
USC: http://college.usc.edu/psyc/people/student_display.cfm?Person_ID=1018529