Martin Reimann
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University of Southern California
Department of Psychology / Brain & Creativity Institute
3620 South McClintock Avenue
Los Angeles, California 90089
Phone: (408) 813-8449
E-Mail:
mreimann@usc.edu
Recent research highlights on emotion & consumption, and related topics
Positive emotion: What is the emotional significance of brand relationships?
Consumers include brands in their "selves" (Reimann et al., 2012, Journal of Consumer Psychology).
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Method: How and when to triangulate
Triangulation increases the reliability and validity of respondents (Homburg, Klarmann, Reimann, & Schilke, 2012, Journal of Marketing Research).
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Little emotion: Lure of reward for novel neutral brands?
Can neutrally-valenced stimuli still be rewarding? (Reimann et al., 2012, Marketing Letters).
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Positive emotion: Why do we urge aesthetics?
Aesthetics increase reward experience (Reimann et al., 2010, Journal of Consumer Psychology).
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How much do consumers include loved brands in their "selves"?
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Branded for life: Common emotional mechanism to what we buy
Read my blog on Psychology Today.
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