Martin Reimann
Home
Bio
Research
Publications
Teaching
Participate
Friends
University of Southern California
Department of Psychology / Brain & Creativity Institute
3620 South McClintock Avenue
Los Angeles, California 90089
Phone: (408) 813-8449
E-Mail:
mreimann@usc.edu
Recent research highlights on emotion & consumption, and related topics
Positive emotion: What is the emotional significance of brand relationships?
Consumers include brands in their "selves" (Reimann et al., Journal of Consumer Psychology, 2012).
Download PDF
Method: How and when to triangulate
Triangulation increases the reliability and validity of respondents (Homburg, Klarmann, Reimann, & Schilke, Journal of Marketing Research, 2012).
Download PDF
Positive emotion: Why do we urge aesthetics?
Aesthetic packages increase reward experience (Reimann et al., Journal of Consumer Psychology, 2010).
Download PDF
Method: Brain activation as process measure
Neuroimaging helps understand the processes underlying consumer judgment and choice (Reimann et al., Psychology & Marketing, 2011).
Download PDF
Do somatic feelings influence brain states?
Somatic markers drive decision-making processes (Reimann & Bechara, 2010, Journal of Economic Psychology).
Download PDF
Negative emotion: Guards as evil as prisoners?
Toward a neuroscience of evil (Reimann & Zimbardo, JNPE, 2011).
Download PDF
PARTICIPATE...
How much do consumers include loved brands in their "selves"?
Find out by participating!
Read more
