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I am an associate professor of marketing at the University of Arizona with affiliations in psychology, cognitive science, and veterinary medicine. I am the founding director of the Arizona Think Tank for Behavioral Decision Making, and also a visiting professor of marketing at EGADE Business School.
My research broadly deals with the ways consumers strive for desirable entities (things, people, pets), how they feel about these entities, and whether their actions will lead to outcomes such as product purchases or new relationships.
Important to me is to study consumers through the lens of different methods, including asking them about their opinions, attitudes, and feelings, measuring their neurophysiological responses, and observing their behavior. I also think better understanding consumers’ minds and behaviors will help firms to better differentiate their products and to stay competitive.
Check out some tools for designing surveys and conducting functional neuroimaging, as well as materials and data on OSF. Read more about me and my work on my faculty webpage at the Eller College. Prospective students feel free to e-mail me.
WHO WE TRUST AND LOVE? DESIRABLE RELATIONS WITH PEOPLE, BRANDS, AND PETS
OF PRIDE AND DESIRE: AESTHETICS IN PRODUCT DESIGN
ON EMOTIONAL-MOTIVATIONAL STATES LIKELY TO PREDICT DESIRE
ON THE DESIRE OF EATING MORE (AND SOMETIMES LESS)
CONSUMPTION EXPERIENCES (OR HOW DESSERTS SEEM LIKE LOSSES)
PDF versions are provided as a professional courtesy to readers. The copyright of each paper is held with the respective copyright holder. See list of papers on Google Scholar. I am grateful to Palmatier, Sridhar, and Brucks for inspiration on and materials for my course offerings, as well as to Thiebaud, Botero, Warhol, Pound, and Bernazzani for electronic versions of their beautiful artwork shown here.